The benefits with paid search marketing are:
- You only pay per click hence your advertising spend is actually used in bringing you prospective customers
- Adverts are targeted based on your keywords, can be targeted based on location as well as many other flexible options
- There is no minimum spend required but you can adjust your budget to get the results you require
Brand building
Using paid search marketing -a company can build its brand rapidly, as we are able to advertise a company on a huge number of websites based on impressions. Hence instead of paying per click, you pay, for example, on the number of impressions.
I27 have considerable experience in paid search marketing and are able to manage and guide you through successful campaigns optimizing ROI
Search Engine Optimization (SEO) in Kenya
Search Engine Optimization is the art of getting your website to the top of Google to drive traffic to your website, it is often a long term strategy and this traffic is not paid for.
I27 is a specialist in SEO, with a wealth of experience in getting websites to high positions in Google and other search engine. Google is a very dominant search engine and receives 70% of all search queries worldwide.
I27 are able to:
- Get your website listed on Google and other search engines
- Increase the ranking of your website
- Improve or redesign your website to make it more search engine friendly
- Create a plan to improve your results
I27 are also able to offer the following services in relation to SEO:
- Keyword research
- Content Generation
- Link Building
- Website Analysis
- Weekly Ranking Reports
Email Marketing
Snail mail is now being used by very few people and email is being used by almost everyone you know. Although you may not know it, email is a very powerful marketing tool.
I27 are able to generate email campaigns that will allow you to:
- Create, Send and Track Emails
- Design professional looking emails
- Create lists and mange lists for you
- Integration into social media
- Tracking of who opens emails and what content is clicked on
I27 can also go a step further and link your email marketing into a CRM system allowing you to have a one stop customer tracking solution from point to point.
Social Media Marketing in Kenya
Kenya is said to have 4 million internet users and currently has over 2 million registered users on facebook and a rapidly growing twitter user base. Linked In and YouTube are slowly getting popular although LinkedIn is mainly being used by business people.
With Social Media Marketing an organization can connect with its targeted market.
I27 are able to better use your social profiles to make them work for you. You may have a facebook profile, a twitter profile or a blog however are they working for you?
I27 are able to:
- Generate viral content which spreads and promotes your brand
- Optimized twitter campaigns which will allow a company to follow the required people as well as generate an impressive relative following
- Analytics and metrics which will show the how many leads your blog, twitter or facebook is bringing you.
Let I27 generate an online following for you that will bring a very high ROI and a strong brand you can be proud off.
Content Marketing
As you may have heard the phrase everyone likes something for free. This is especially true on the internet.
Generating good content and publicizing it will not only create a very strong following for your company it will allow you to drive profitable action from your customers.
Content marketing can take form in various ways, for example:
- Online newsletters
- Whitepapers
- Webcasts and webinars
- Online videos
- Podcasts
Therefore contact us and allow us to guide and help you write great content which will lead to an increase in your sales.
