- Ability to see where traffic is coming from i.e. country or city for other targeted marketing activities
- Ability to see what content is being looked at and non performing content which may need to be changed
- Monitor traffic sources i.e. what keywords are bringing traffic to your website, what websites are linking to your website are generating traffic as well as the proportion of direct traffic
- Monitor social media traffic
- Segment reports for more insightful traffic
- Click to see a whole list of Google Analytics features
The volume of information available is huge and often people have that information but do not know how to use it more effectively.
I27 is able to give you better insight into the reports being generated allowing your company to make better informed decisions.
Terms like bounce rate, click through rates, conversion rates may seem alien – however we make it our job to ensure you can understand these terms and better utilize them to increase your online campaigns. We segment data, create custom report and provide insights and recommendation to improve the use of this traffic.
I27 as a business will give you:
- Actions to take
- Economic Value of your campaigns
- Focusable metrics
The amount of analysis possible on your information is only limited to how much action a company wishes to take.
I27 are able to ensure we offer Kenyan companies good insightful information on the traffic they are receiving and the revenue this traffic brings them.
